TikTok Ads.

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Are you wondering what TikTok ads are all about? With the platform’s recent surge in popularity, it’s no surprise that more and more businesses are wanting to jump on board and get their ads seen by as many people as possible. But with so many different ad formats to choose from, it can be overwhelming to know where to start. Don’t worry though, in this guide we’re going to break down all the different types of ads you can use on TikTok so you can pick the best one for your business.

First things first, let’s talk about the potential reach of TikTok ads. As of January 2022, there were an estimated 4.62 billion social media users, which is a staggering 58.4% of the total population. And with people spending an average of 2 hours and 27 minutes on social media per day, it’s no surprise that TikTok is one of the platforms with the greatest growth potential. In January 2022, the potential reach of TikTok ads was estimated to be around 884.9 million people, providing plenty of opportunities for businesses to advertise on the platform.

Now that you know the potential reach of TikTok ads, let’s talk about the different ad formats you can use to promote your product or service.

TikTok has six ad formats for advertisers to choose from:

In-Feed Ads: These ads appear while scrolling through your “For You” feed. You can create ads that last up to 60 seconds, but keep in mind that they are skippable, so make sure they’re short and engaging. You can also include a call-to-action button to direct TikTokers to a specific page. A study found that 1 in 4 TikTok users have bought or looked into a product after seeing it on TikTok, so this is definitely an ad format worth trying out.

Spark Ads: If you’re struggling for content ideas and want to appear more organically, Spark Ads are a great option. These ads appear in your “For You” feed, similar to In-Feed Ads, but the difference is that TikTok allows you to boost a post from your account or another user who is using your product, service, or brand. If you choose to boost a post from another account, the Spark Ad will be run directly from the user’s page. Keep in mind that all comments, shares, likes, and views will be attributed to the original creator. To enhance the user experience, Spark Ads can also use a call-to-action button to direct people to a desired page.

Top View Ads: If you want your ad to have a more commercial feel, Top View Ads are the way to go. These ads appear straight after opening TikTok and have up to 60 seconds of full-screen time. This ad format is sure to attract more attention than others because of its immersive experience. According to TikTok, this ad format can increase sales effectiveness by 67% in the CPG industry. However, if you’re looking for something more organic and authentic, Spark Ads and In-Feed Ads would be a better fit.

Brand Takeover ads are a great way to create buzz for an event or product launch, or to increase your brand’s exposure. They’re a full-screen ad that only lasts for 3-5 seconds, but they’ll appear right when you open TikTok and only one can be shown per day. It’s a bit pricey, but it’s perfect if you want to make a splash.

Branded Hashtag Challenge ads are perfect if you want to increase engagement with your brand. The idea is to invite the TikTok community to interact with your brand by clicking on a branded hashtag challenge. This format can get you an engagement rate of around 17.5% according to TikTok.

With Branded Effect, you can get creative and develop your own stickers, filters, and other visual effects to promote your product or service. The goal is to have as many TikTok users as possible use these effects and increase engagement. This is a great way to make your brand stand out and be more engaging for the users.

How do you create a TikTok ad campaign?

If you want to advertise on TikTok, you’ll need to log in to your TikTok Ads Manager, which is part of your TikTok business page. It’s similar to Facebook’s Ads Manager, you’ll need to register using your business and financial information before you can start creating ads. But, if you just want to boost a post, you don’t need TikTok Ads Manager.

Now, let’s talk about the key campaign objectives you can achieve through TikTok:

  • Awareness: TikTok is a great platform for brands to go viral and get people talking about them.
  • Reach: Show your ads to as many people as possible.
  • Traffic: Encourage people to visit your website, blog post, or app.
  • App Installs: Direct people to the app store to download your app.
  • Video Views: Get as many views on your video ads as possible from the audiences who are most likely to watch them.
  • Lead Generation: Collect leads for your company by using the In App instant form.
  • Community Interaction: Direct people to your TikTok account to increase engagement and followers.
  • Conversions: Send people to your website to encourage them to take specific actions, such as making a purchase or registering for your site.

Once you’ve chosen your campaign objectives, you can start setting up your campaign by determining your budget and what content to use. But, you might be wondering if TikTok is right for your brand and what kind of content you should use.

To know if TikTok is right for your brand, take a look at what your competitors are doing. Like with any other digital platform, you must set a goal and determine your audience. The TikTok library is a great way to spy on your competitors and see TikTok success stories of similar businesses.

When creating your TikTok ads, there are some best practices to consider:

  • Test different audiences and content to determine which perform best.
  • Video duration from 21-34 seconds has a 280% lift in conversion.
  • Use a 9:16 aspect ratio for video.
  • High-resolution videos generate maximum conversions. The minimum resolution you should use is 720P.
  • Remember to include fun elements in your video. TikTok is all about having fun, so make sure to add bits of joy and happiness to engage with your audience.

And there you have it! Now you’re ready to create your TikTok ad campaign. Just remember to keep it fun and engage with your audience. Happy advertising!